• Gavin Edwards

The future of e-learning and remote staff training (contains video)

The future of e-learning is remote training and the medium is video. Read further to see how video is shaping how we learn stuff.

If not already, video is about to take off in the world of remote learning and online training. Working from home, once a rarity for employees is now seen as the future. Even when offices do re-open its likely they will be operating with reduced staff within them. Video will be at the forefront of new training programs as (put simply) it is the medium that offers the highest knowledge retention.

To sidestep a moment and compare the importance of video to the general online world - video content impacts organic performance more than any other asset that can be displayed on a web page. In today’s online marketing world, videos have become an integral step in the user journey and video production companies are seeing an increase in interest. In the recent Google Marketing Live, Google stated that 80% of all online searches are followed by a video search. Some other stats to take into consideration - according to Smallbiztrends, global consumer Internet video traffic will account for 80% of all consumer Internet traffic. Furthermore, pages with videos are 60 times more likely to rank on Google’s first page. According to research from BrightEdge, Google is now showing video thumbnails in 26% of search results. So as the world of marketing has proven - whatever the message, the medium is video. And in the field of e-learning, now more than ever before training videos are essential for employers to teach their staff as they work from home. For many people video is the first port of call for learning a new topic. Rather than sitting through pages of PDFs or Powerpoints, people can now learn all they need through a video. Outside of work, how many times have you consulted a video to solve a problem, like wiring a plug, baking soda bread or how to switch the camera on in a Zoom chat? And the best thing? Video can entertain as well as inform. Yet for the large enterprises, video training is still not an essential part of their e-learning plan. However companies that used to rely on classrooms with slide shows or lengthy PDFs are being forced to reconsider their options because these methods are no longer viable. Some key advantages to educating videos: Flexibility is key - video can be watched anywhere. Videos have a humanizing effect on the content. Videos not only teach, they inspire.

They are a powerful support tool to other learning programs. Videos can illustrate complex processes through a mixture of graphics and animations. And last but not least - videos are fun.

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